Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fay Health, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When my kids were little we taught them that everyone has a bucket. There are people you meet who fill your bucket and those who try to empty your bucket. Carla fills my bucket in so many ways that I am so thankful that I “stopped scrolling” on the Fay advertisement on Instagram! I explored the dietitians profiles and felt that Carla checked all the boxes for what I wanted to work on at the time. I got so much more! Carla’s knowledge, insight and absolute devotion to helping me as a whole person (not just a weight or lab value or a specific goal) has changed my life. She not only reviews my labs, but teaches me about what they mean as part of a whole picture. She suggests additional labs that help complete my health profile. My plans…yes plural because live changes… are specific and comprehensive. When I suffered a medical emergency and required IV antibiotics for 2 weeks Carla helped develop a gut and healing plan that supported my recovery. In dealing with perimenopause symptoms she has supported my physical and mental health, always filling my bucket by empowering me in my health and wellness journey. Through the Fay app she shares goals, incentives, resources and positive reinforcement. Carla is so much more than “my dietitian “. She is care and support, she is guidance and empowerment.
I am so Thankful I found you and that you took me in despite being busy. I am forever grateful. This is Exactly what I needed. And this is already better than I expected. I know my therapist will be happy too. You are the BEST Already and this is just the beginning. I Love this app and all of the help and suggestions you have given. I have already bought all the stuff you suggested and set up a snack center. I have already been eating more. I am loving loving the pouches. I got fruit and ones mixed with vegetables. And they come in a big box from the apple sauce section. Call me weird but I have fed babies millions of times since I was a kid as I LOVE BABIES and I have always tried the food. I could eat the baby fruit all day 😊 I found the high protein bars and a few different brands to try. Then different protein drinks flavors and brands. I already love the ones i tried in the drinks. I found dried flavored veggies I loved and want more already. And I found yogurt I like and they are 20 grams and have different flavors I like. Thank you for all of these oh so helpful suggestions. 🥰
I’ve been working with Marina for the past 8 weeks, and it’s been an incredibly positive and empowering experience. As a woman in my 40s navigating menopause and various life stressors, I was looking for someone who could help me create a sustainable, realistic approach to nutrition—and Marina has been just that. She offers thoughtful, personalized recommendations that focus on long-term lifestyle changes, not quick fixes. What I appreciate most is her ability to really listen. Each week, I look forward to our sessions where I can share what’s working, what’s not, and know that she’ll offer practical, compassionate guidance. She never pressures me into drastic changes. Instead, she takes the time to understand my preferences and helps me build habits that feel natural and manageable. With Marina’s support, I’ve lost weight, but more importantly, I’ve changed the way I view food and wellness. It no longer feels like dieting—it feels like a healthy routine that actually fits my life. Thank you, Marina, for being such a knowledgeable, encouraging, and easy-to-work-with partner in this journey. I’m so grateful for all you’ve helped me achieve!
At Fay, we know that health is not one-size-fits-all. Everyone is unique, with different bodies, goals, preferences and circumstances. Your nutrition...