Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EWH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very clunky. Its interface isn’t the smoothest and the server seems to take a very long time to load data or sync over data. My company started a challenge and I was excited, but using the app has been a major pain.
It’s hard to participate and have fun in these competitions with coworkers when the app itself does not work. No issues, other than the lag between recorded steps, when logging in daily. However, I missed a few days, the app logged me out and when I attempted to sync my steps in the settings (EWH app, phone settings, health app). I continuously received an error stating access denied due to permissions is denied. I attempted several troubleshooting steps, short of deleting my data, to no avail.
I’ve been using the app since Feb 2024. My steps are hardly accurate. If you are a die hard competitor, I’m not sure you will appreciate this app. I used it to keep motivated to walk and I’ve enjoyed seeing my steps increase daily and over time. However, I know for sure my overall steps are not correct. For me, I’m nowhere near the top of the competition, right in the middle.
Employee Wellness Hub (EWH) is a health app that allows organizations to manage healthy habits for their employees. The app is first of its kind to ma...