Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EverBank, N.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve read lots of reviews that are in my opinion overly critical of the Everbank app. I opened an online account with them because of the amazing savings rate. 4.30% as of this review. One of the tops in the country available to any customer. Anyway, yes, there are some frustrating things: it keeps on asking if I want to sign up for bill pay even though I tap “don’t ask me again.” It doesn’t list my opening deposit in my account, but it does show in the balance. Only concerning if you don’t keep track of your money. Even so, it’s on your statement. Clunky, define clunky. I work in the banking industry at another institution and the app isn’t a 2.3. It should be more like a 3.5. I’ll happily take the app as is for getting what my savings rate is. If you’re looking for a bank with a top rate and just moving your money and leave it to grow in a savings, this will work perfectly fine.
I actually preferred the earlier TIAA version of the app. Most notably is the change to the opening screen. Previously, the app opened with a display of the user’s total bank relationship, a total of the check, money market and CDs, followed by each accounts balance. Now it displays only the individual accounts. Why not continue to summarize the relationship instead of requiring the user to do the math? It seems the more I use the app, I see shortcomings. Frankly, this is unacceptable in an online bank. The entire app experience feels amateurish, not a good impression. I have a large relationship with this bank, were it not for having a local branch I’d most certainly move to another online bank.
The TIAA app was not great but it was better than this. UI is horrible. Plenty of rendering problems and other display and functionality faux pas. It looks and behaves as though it was developed by a high school kid in a garage. Offering “new” (which it isn’t) functionality does not mean anything if you can’t do it properly. They have had over a YEAR (and they were still very late from the original transfer date) to get it together but still couldn’t produce. Why did you ever sell to TIAA in the first place? Everbank to TIAA then back to EverBank. What a colossal waste of a merger and time. Customer service is still a problem since half of those on the phone don’t know what they are doing. The other half behind the scenes can’t respond to requests correctly. It’s as if they don’t have any critical reading, writing, comprehension, and communication skills. I have over a million dollars in this bank and am always looking for another home to put it.
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