Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TIAA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One of the things I use on the app is the ability to look at my holdings on my IRA accounts, click on a stock and get a detailed report showing my cost basis, value, gain or loss, and transaction history. I used to get the information on my iPad, but an upgrade on the iPad app caused that to fail. I did not get too upset because I could access the information on my phone. Now, with yesterday’s update, my phone does not access that page. My phone and iPad both are running the latest iOS. Please fix this quickly! Edit: Another thing I dislike about the app is that it is not very useful for monitoring my trading. Once I place an order, I cannot monitor to see if it is executed and at what price—especially on limit orders. I am forced to use the website to get complete information.
The app is serviceable, and I appreciate that, but it’s not well designed. For example, the reminder about widgets comes up every time I log in. How many times do I have to choose “I understand” before it let’s me bypass it—or at least let’s me choose “Don’t show this again”? There’s a button saying you’d like feedback, but the only option is to dismiss (even though the button stays when I do that). I had to go through the app store to provide feedback. Given such problems, I use it only if I want quick, simple info, and use the website (which also has some design problems) for everything else. Of course, if spending money on redesign would be at the expense of personal client service (which is terrific) or returns on investments, living with the design problems might be preferable. Still, those problems may make it less likely that tech-savvy clients will put or leave funds in TIAA than in competitors with better app and website design.
I signed up for a new account and got my card in the mail. I reluctantly decided to trust this bank with my direct deposit payroll and when it came time to get paid there was a restriction put on my account without notifying me therefore I did not get paid. And when I called in they said there’s nothing they can do, and said I’d have to wait. I requested to speak to someone immediately seeing as they have 24/7 customer service but I came to the realization that was a lie. And I would have to wait until Monday. Closed my account immediately as I will not do business with people who show a complete lack of care about their customers getting their money they worked hard for on time. So I will highly recommend you stay away from this institution and not trust them with your money. I learned that the hard way. Oh also their check deposit feature never worked on my app either and I got charged $50 from another bank for a failed transfer so this has cost me greatly and yet I never received the service I came here for. Stay away you’ll never see your money again. And be left high and dry. Interestingly I also have 300,000 Instagram followers and I’ve made a post about my issues with Tiaa. Im sure that should help prevent this issue from happening again to others.
Manage your retirement and brokerage accounts using the TIAA mobile app. The app provides quick and secure access to all your TIAA finances and puts 1...