Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Quicksilva Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was signed up to this app during a health visitor weigh in session. It’s useful for logging weight and height once the child gets older and is no longer monitored by the HVs. I don’t find it particularly slow and I find it easy to log measurements and check when my child had immunisations. Improvement I’d suggest include allowing users to remove notifications on the Home Screen. The messages do have Xs in the corner and are removed when pressed, but they reappear when you log back in. I’m seeing updates from 2019 which isn’t helpful. Also, would be great if the app would send notifications when there is an update in the messages as it isn’t an app I check often. Notifications would help parents know when there is a review or immunisation required.
The app had been working well but now is not working.
I signed up to the eRedbook and got a Health Visitor to connect me. I am so happy as now I have all of my children’s birth information and all their immunisations at the touch of a finger on my phone. I have also shared it with my husband so now he can write in it when he has the children and upload photos. When I have a remote meeting with my health visitor I can now give her access for her to be able to put professional notes in it. This has made my life so much easier. Digital is the way forward.
What is the eRedbook mobile app? The eRedbook mobile app is personal child health record that has been co-designed with parents and carers. Once you...