Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗British Red Cross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was a British Red Cross volunteer for many years going and attending functions on duty also taking disadvantaged children on camp holidays. First important rule never move the casualties . Think first act second. You never know when the minute arises. Go on learn now, that choking baby needs you.
This is an excellent app for those with some first aid knowledge but not familiar with children's differing needs. I was shocked when I changed the app settings on my iPad to 12+ rating in order that my grandchildren could use it. This app disappeared. Clearly it is not thought appropriate that children learn first aid. I reverted to previous settings and had to re-install the app.
This makes me feel more confident in my ability to correctly tackle emergency situations with my toddler. Having it handy to review when you have a few spare minutes is a much better way to spend the time than messing around on social media!
Keep your little ones safe with the British Red Cross baby and child first aid app. Packed with useful videos, easy to follow advice and a test sectio...