Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Positive Birth Company Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
£4.99
GB rating
4.9 / 5
GB rating count
1,207
Current version
7.2
2025-07-18 · Developer notes
This app has been updated by Apple to prepare for watchOS 27 compatibility. No new features are included. Bug fixes and improvements
Store metadata collected 2026-10-07 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used used Freya first to practice listening to a calming voice to practice hypobirthing. It helped a lot. I became relaxed and began to drift off to sleep. Later, I used it to count my real surges to screenshot and send to my midwife as a record. I was also able to send those to family to give a heads up if what’s happening or to show how fast my labor was going after I delivered. I was able to delete most of the accidental taps but one or two wouldn’t delete, showing a 3 second surge that confused people. For some reason though, I could delete the newer surges at least. I’ll be recommending this app to anyone I run into who needs a counter. One thing I’d love is for the developers to add stories along with the affirmations. I noticed several programs and ladies practicing hypnobirthing also love being told a first person story or a guided story to help get their minds off the pressure and discomfort and have a lesser painful delivery. I did this using a podcast with guided stories and had to keep switching the podcast and Freya to keep going. A little annoying but at least I had both. I think with a few various 2 minute guided stories would help.
Loved using this app during labor. Found out about it after using the digital pack from the positive birth company and am so glad I did. I initially used it on mute to time my surges (contractions) so I wouldn’t have to keep track. I was so relaxed using other tools from the positive birth company, that I was shocked and a little scared that I waited too long to go to the hospital when Freya told me I was in active established labor and my surges were 2 minutes apart. For the car ride to the hospital, I turned the volume on and listened to the guided relaxation in between surges which was helpful to keep my mind off having to sit still during the ride. The counting for my breaths was a lifesaver during labor as I didn’t have to think about it or have my partner count for me. VERY, VERY HELPFUL to me and would definitely recommend it.
I have been counting down the days until my due period for our second baby. When I saw this app was possibly going to be released before our delivery I was overjoyed. I’ve been checking the App Store several times a day for its release and squealed with joy when I saw it was available this morning. I purchased the positive birth company’s online birth class and it has been wonderful, so I had very high hopes for this app. And it meets ALL my expectations. It is a very clean and calming format. I absolutely love the slow bubble movement on the screen as the guided mediation plays. I also love that there are no distracting words or pop ups. If you have never used anything like this before it’s kinda like the headspace app, but for labor. Having the up breathing counting play once pushing the contraction button is awesome! (It’s also super handy that you can mute it at anytime without messing with phone volume) And the best part is that it tracks everything, so I will be able to stay positive and focused. I’ve been testing out other labor/contraction timers and this one is by far the BEST! Thank you so much positive birth company!!
Meet Freya, the world’s first hypnobirthing-friendly birth timer, brought to you by The Positive Birth Company. This award-winning birth timer support...