Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Babyzone · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is incredibly informative and useful. The fact that there are no ads and it’s paired with the NHS makes it both extra user friendly and comfortingly reliable. Had a unique technical problem with my phone and the app, but was able to get incredibly helpful and supportive assistance from real and engaged technical expert. Found out emotional support also available for all parties (mums and partnerships as well as other caregivers) as part of the app. I’m hoping won’t need to use that feature, but would be unbelievably useful if I do need support. Cannot rate this app and the team behind it highly enough. Keep up the awesome work folks!
This app has been absolutely indispensable! It has given me important information and guidance that hasn’t been offered from anywhere else. The fact it is tailored to each day of their first year is brilliant, so it tells you what you need to know at just the right time. It works for breastfeeding, bottlefeeding, combination, and weaning, and you can change the preferences to match what you’ve chosen. I have recommended it to so many new mums. I am really hoping content for older children is added in future because I’m going to miss it now he’s 1! Thank you for all the support!
Such a brilliant app, I’m a nanny to an almost 1 year old and it hits the mark every time! I love learning about where he is in his development and the different ideas to encourage him with it. He loves being held standing, but with some of the prompts and ideas from the app we were able to help him to progress to pulling himself up, by himself, in a couple weeks! He’s still so proud of himself every time, and this extra guidance really helps to read his development and assist what he's already be trying to do. It also really helps explain some behaviours that otherwise would be a bit out of the blue, like fussiness in eating coming from different choices or wanting to feel and explore them himself. Really helps guide you, especially in a world of Covid where there are less baby groups and outside support.
In March 2025 Baby Buddy moved to a new home! Baby Buddy is now part of Babyzone, having originally launched in 2014 through the charity Best Beginnin...