Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Office of the House Democrats · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was a really good app in the 117th Congress. It hasn’t stayed updated for the 118th, though. Also, there are frequent crashes, so it’s near-impossible to make it through an entire deck. Still a great resource for learning Members’ faces!
If you're looking for a directory of members of the United States House of Representatives, this isn't it. It consists of flash cards showing just the Members' headshots; if you tap one you are shown name, party, district, seniority, and committee assignments. You can move on by swiping the photo (I haven't dared swipe right, for fear of what might ensue). You can say you've learned the face, and it will no longer be presented. To be sure, the description and instructions would make this clear to anyone — once they had let go of the name of the app. The only lookup feature is that you may restrict drills by party and seniority. This is odd for a recognition drill, because if your beat is the Armed Services Committee, why would you want to recognize, only or separately, the faces of Republican freshmen? The information is useful as far as it goes, and the presentation attractive for the purpose. It's not fair to complain that the Majority Leader didn't include features of an app his office hadn't set out to write. But: if you're looking for a congressional directory, this isn't it.
I love this app! It is such a handy reference and includes just the right thumbnail of information. It’s the perfect starting point for research or just learning about our legislative branch. Thank you!
Dome Directory is your go-to app for staying in the loop on all things Congress. It’s got live leadership video streams, detailed member profiles, and...