Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗An Exelon Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the accessibility of this app. Pepco got it right this platform. I have everything I need at my finger tips. Never really need to contact customer service unless it’s something dealing with a payment plan or explanation about details of my plan. Which is rare. I love that I can always go back and review my pill and payments. this helps our family better manage our usage. Love this app. Wish all of my other utilities used the same platform.
For the last few months, ever since the app update and “overhaul” I have not been able to get any access to my bill. I was told this would be temporary but it hasn’t changed, so I just go to the website and pay. It’s a lot easier and less of a hassle. Not to mention they sell your personal data even if you don’t want them too. There’s no other way to get access to the app. I can’t wait until we can move out of the DMV and not have to deal with Pepco or their app developer.
Now you can auto pay and it finally remembers your previous payment information. I really hated the app for last several years. It's a complete rewrite of their app and has new features to boot. Thanks for the quality update.
Pepco’s free app allows you to easily access your account information on the go. The app makes it simple to manage more than one account at a time and...