Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kristian Bauer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is fake—appears to be a Chinese company—DO NOT USE
Quickly retrieved all politicians for my area and initiated calls. RESIST made easier. Thank you!!
This app makes it a lot easier to be a vocal voter! Love!
Your elected officials work for you — and a phone call is the most effective way to reach them. Call Your Reps makes it easy to find every representat...