Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matan Kotler-Berkowitz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
this app is so easy to use and makes doing the math for the total time of directs and crosses and speeches nonexistent! thank you Matan from your alma mater mock trial team, Gann Academy mock trial.
i am a normal person writing a review for this app, because i don’t know who made it, and didn’t offer review or advice in any of the planning stages. i think it’s very neat, and incredibly functional. any team that uses this app should automatically get a +1 to all their directs, crosses, and statements just because of how cool this app is. 11/10. incredibly functional, very awesome. download it even if you’re not in mock trial, it’s just that cool.
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