Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CVS Pharmacy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The CVS Specialty app offers a clunky user experience. (I’m using it on a current-model iPhone with the latest software.) Here are my main criticisms: (1) A large pop-up from the bottom (“Improving your site experience”) keeps appearing every time I switch a page within the app; annoying! Make it appear only once! (2) A large pop-up from the top, prompting me to take a survey, also keeps appearing; also annoying! (3) When the app opens, it’s always in the “signed out” state, and I have to take the extra step of signing in. This is easy enough to do with Face ID, but it’s dumb; auto-sign-in with Face ID should happen automatically when I open the app. (4) The Yes/No pop-up asking me to confirm that I want to leave a page is also dumb. If I hit the app’s back arrow to leave a page, just let me leave it without the extra step. CVS could take a lesson from Express Scripts; the Express Scripts app works much more smoothly and is far better designed. Unfortunately, I’m stuck with CVS now as my plan’s pharmacy benefit manager.
I was diagnosed in December 2018 with an eventually terminal illness and am receiving 2 to 3 medications (it varies) from CVS/SPECIALTY. Overall the app has a friendly UI, is informative about my medications, and the chat feature generally works. My only complaint is that I am still only able to order 1 medication through the app, the other one I have to call customer service and wait on hold. The customer service agents are usually friendly but it takes a long time compared to the app, and defeats the purpose of having the app in the first place. I understand with these REMS medications you have to be very careful but perhaps in the near future I could order everything through the app! Thank You!
I just Love this App!! The customer service & Pharmacists are great too. The App makes it so easy to refill my specialty medications from my Doctors. It is very informative & accurate. I haven’t had any problems with the App. Their Customer Service Dept. will call or leave messages when they haven’t heard from me. I appreciate that. When I do talk to customer service & Pharmacists, they all have been very helpful in getting my order to me ASAP. They have shown kindness to me personally with professionalism. I would recommend Everyone to use them because of their accuracy in your special medication orders & getting them to you in a timely manor. The App is a Great one, even for information on medications.
Please Note: This app is for CVS Specialty® patients only. You must have a CVS Specialty prescription in order to use this app Your health is our gre...