Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the new format of the Coloradoan eNewspaper. Like the option of being able to get only the digital format of the Coloradoan as receiving the paper version on Wednesday’s and Sundays through the mail is very inconvenient. In addition lowering the price for only the digital version is a great option. It would be nice if the local grocery ads or links were were available with the digital version rather than having to go to there respective apps. Thanks, Ron Pantier
This is a horrible app. At times it requires me to login a second time, after I have already logged in. Very annoying. Other times it tells me I cannot read a “For Subscribers” article even though I have a full subscription to printed and digital materials. Plus, I do not want to receive ANY emails from The Coloradoan but I have not been able to find the option in Settings to turn it off. I have all Notifications turned off but apparently there is another obscure setting that is not so easy to find. As per industry standards for web development, the “emails” Setting should either be part of the Notifications Settings or conspicuously located next to it. And, as is par for the course, the “Unsubscribe” link in the emails does not work. Unbelievable.
The iPad version of this app is useless unless you are interested in "news" that is days, weeks or in some cases months old. Updating does nothing to fix this. While there might be one or two up-to-date articles, it by no means mirrors the local news that appears in the paper copy. Useless! It is impossible to tell which articles are current since they carrry no date. My Sunday paper was delivered very late (didn’t come till after 9:00AM), so I read the online version instead. When I compared what was actually in the local printed paper with what was online I was shocked that all the major stories in the paper were not in this app version. But they had lots of articles from earlier in the week that I had already read. They charge us for the paper no matter whether it gets delivered or not or if we stop delivery because we will be out of town because they say “Just read it online.” This app’s content is a pathetic excuse as a replacement for an actual daily newspaper. A better example of a quality online paper can be found at “Summit Daily News”, especially their “e-edition” that is a duplication of the actual hard-copy paper. It is all the more remarkable because it is a FREE newspaper!
From critically acclaimed storytelling to powerful photography to engaging videos — the Coloradoan app delivers the local news that matters most to yo...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $14.99 | Monthly |
| The Coloradoan Digital Subscription (Monthly) | $19.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| The Coloradoan Annual Digital Subscription | $69.99 | Yearly |