Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Brough · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nothing beats the rush of firing mysterious wands at an approaching group of enemies praying that one of them will miraculously save you from your mistakes, only to accidentally duplicate the threat. The concept is just so nice, you have all the tools you need at the start of the run, you gain power to fight harder threats by learning what your equipment is.
Have had this on my phone since it came out and still play it. It’s timeless and genius on many levels. Once you’ve played enough to learn the ropes, you’re instantly making interesting decisions on the first screen, and it’s perfect for picking up and putting down on a whim, while still having significant long session/score runs available.
And this time he does it in Portuguese. Amazing. I have never been so glad to be messed with. I am not sure if I should learn Portuguese or just embrace the experience of learning something I do not understand through experimentation.
Tens cinco varinhas mágicas mas não sabes o que elas fazem. Tenta descobrir seus efeitos e atravessar todas as cinco zonas. Toma os tesouros também...