Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centivo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Liking this app! One of my favorite features is the ability to track what my family has spent on healthcare so far this year. Also appreciate the convenience of having my ID card in the app, which has come in handy when I left my real one at home.
The app is easy to use but has next to no information for me. My spouse is our primary subscriber so that might explain why, but I can’t see anything about our deductible and how much has been met, or other totals. It’s very bare bones and lacks any real substance. Even if my husband is the subscriber, as an adult I should be able to see those totals as well. Obviously not his claims, but the deductible progress is so basic. I love the company and their philosophy but the website and app is essentially useless unless you’re the subscriber and that’s very annoying. Update - Thanks for the response, Centivo Team! I am now able to see my totals and some more information that makes the app much more useful.
I love my Centivo app! I have easy access to my ID card and can find a doctor in the in-app directory. I can also see referrals from my primary care physician instantaneously and get questions answered about my coverage and claims via chat with a representative. So quick and so easy. Can’t say this enough, keep making healthcare easier Centivo, because it’s working!
With the Centivo app, members can easily access and manage your health benefits and find the care you need. When you log into the app for the first ti...