Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smart Health Clubs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The multiple locations make it easy to have my gym bag in the car when I’m traveling for work. The staff is always friendly and professional. The facilities are always clean and organized for use.
1. Interface is clunky and difficult to navigate. 2. There doesn’t seem to be any way to view when or how many times I’ve visited, which is crucial information for me since my employer is paying for my membership and I get charged directly out of my paycheck if I don’t go at least 8 times every month. 3. App Store page claims this is compatible with Apple Wallet, but there doesn’t seem to be any way to actually add my barcode to the wallet. Update: App has not materially improved since I left this review, but now I’m forced to use it because they got rid of the old one. Barcode takes forever to load every time I try to check in. Why does it have to load at all? It is static and doesn’t change. There is no reason it has to load every time.
I can’t believe that this is what the “new“ app looks like, I absolutely hate it! I am hoping there’s much more work happening on the backend because if the app is staying like this, it’s a major downgrade. The class times are tiny and hard to read. The way the classes are just in list form with no way to filter them is frustrating. It’s visually just way worse than the other app. It’s difficult to find what classes you are registered for. I am really surprised they didn’t just add the premium classes to the other app if this is how it was going to end up. I even find myself not wanting to go to classes because I hate dealing with how terrible this app is. It’s just a major downgrade from the previous app. Hoping many more changes are coming because this is not great.
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