Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Performance Running Outfitters · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t even recognize my login credentials even though I have a PRO member account.
I had a store account, hadn’t shopped there in a while and they told me they now have this app. I downloaded and had an issue with my purchase showing up as points on the app. I called the store and they told me to reboot my phone. I did and the points showed up. Went to the store again and made two separate purchases and again they did not show up on my account. I tried the reboot and it did not work. I reached out for help from support and am waiting to hear back. This lack of basic functionality makes this problematicly sticky and time consuming compared the previous way of tracking points, not to mention disappointing.
I am stuck in an infinity loop to connect to Strava with the app. Too bad the app is unusable.
You're loyal. You shop local, stay active, and should get rewarded for it. We want you to be part of the PRO RUN CLUB. It's simple and free, just down...