Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yardi Systems, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only does this app charge fees ($9.95 per transaction to pay with debit card and 2.95% per transaction to use credit cards) for users to pay rent (bills) online, it prompts you to give your bank account credentials, user name AND password included if setting up your routing and account number to pay out of your checking or savings account. Not realizing that this was possibly a scam, I received a successful login alert at 1 AM in the morning telling me that someone had accessed my account information. Because of this, we had to close out all of our accounts and get new ones, which put a strain on our finances as we had to wait for a new card and new account to be set up. I called the Housing office to let them know what was going on and they said they were going to contact the people who run this app. I have not heard anything back from either company yet. I have reported this incident to the FTC and they will be reviewing this, so hopefully this doesn’t happen to anyone else. I do not trust this app and will continue to pay in person or over the phone for free. We don’t have to worry about my information readily being compromised and being charged for a service that should be free. According to the bank, no one should be asking you for your login credentials. Please be careful and think twice before using this app.
You thought the automated robocallers were bad? Welcome to the age of being told to use an app made FOR YOUR NEIGHBORHOOD, that can’t even verify your address as you stare at the community center across the street. Trying to put in a maintenance request the way you’re supposed to doesn’t work, it reroutes you to a website on your browser! There’s a roundabout way to do it through the ‘maintenance history’ screen, but I only found that after angrily trying to figure out how to call these people directly. These companies are joking themselves if they think this is the ‘new way’. Get an extension and just answer your phone.
All around the idea and function of this app is everything you would expect/need. However when it comes to posting on the “bulletin board” and getting responses from other people there seems to be no integrated messaging system instead it tries to prompt you to use your personal emails to communicate which for some may be acceptable but it still remains confusing and unclear in how to do so.
At Centinel, our mission is rooted in creating outstanding, caring communities where people live, work and thrive. The Centinel Communities app takes...