Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yardi Systems, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We will start with a review with the app. How is it that the “remember me” feature never works and I have to log in manually all the time ? Sometimes , even if I KNOW my login credentials are correct ,or if I use the saved login on my phone, it will tell me “invalid login” , but if I use that same log in to go on the FirstKey website then it works… and no the app and website don’t use two different login credentials. Insane service fees to pay you bill wether you use the app, the website or over the phone. Next , the company itself ? They will find a way to steal your entire security deposit with false claims and no merit to them. The buy homes , barely maintain them and put them on the market for rent. They will raise the rent on you by an insane amount , almost 400$ one time just after the first year of renting a specific home , drive you out and then realize no one is going to pay that insane rent and then drop the rent LOWER than what you originally paid because no one is moving in. They have a massive lack of communication but when it comes to taking your money their quick to respond. They outsource their customer service and NONE of their agents are ever on the same page. The list goes on and on. Do your research and look at the terrible reviews they get on MANY websites. Terrible shady company.
When we receive our rental home it was filthy the toilets where dirty and both were leaking and needed the floats to be switched. Walls and ceilings where all dusty. The whole place was left as it was left by the last renters . We asked them to have a cleaner come by and clean it before we moved anything in and that they would contact us before entering the home and they did not nor did they follow up to ask if it was done. So and behold it was NOT done they just left us a card to purchase cleaning services! Lol . so we had to clean and fix everything ourselves. Luckily we are handy people ourselves but i would not recommend this company to anyone if this is how they operate. Besides that the home is decent. Wasps nests throughout the back which is natural but excessive cause of lack of attention. But this is our home for now. And we are grateful. But again i wouldn’t recommend
FirstKey Homes is an awesome corporation! I love what they stand for. Although, here in Arizona the staff need either retraining or replacing because they lack the passion for making customers very satisfied. Their conflict resolution skills are rated as low because they don’t follow through to see if the needs are being met on both ends. I wish I had one of those positions overthere I believe I could really bring the love and care to this dry but fertile land.@makingadifference. A lasting relationship with care and professional results. That’s what I’m paying for Thank you for the opportunity to speak up
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