Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Center on Shaken Baby Syndrome · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has great information that is incredibly important for parents. Info about how to cope with your baby’s crying, tips to soothe his crying and other things like safe sleep. Really helpful information. I also love the baby tracker that lets me input sleeping times, diaper changes, feeding times, crying bouts, etc. It’s easy to use and comes in handy at doctor visits. Great app for new and experienced parents of babies!
There is some decent content in this app but it crashes A LOT! I hoped to pass it along to my parents, who will be watching my baby some of the time, but since it crashes so much it’s hard to to suggest it to them. The app also has various “tracking” functions which I find useless...there are so many other better apps for tracking things for babies that I don’t need this app to also try to do so, and poorly at that. I really hope the developers work on making it more functional as their first priority!
Love the app. It’s great myself and my wife can both have it on our phones, & it will sync up on our phones. However, please make it so we can edit the feeding time. That would make it 5 stars.
The Period of PURPLE Crying app offers a comprehensive library of child development topics related to infant crying, soothing, sleeping, and coping wi...