Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HTH Worldwide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super-convenient, fast and it stores data for providers to speed up the process! Thank you BCBS!
Setting up this account was troublesome to say the least. But once setup, it is a breeze. I actually questioned how simple it was, compared to the nightmare of medical claims in the USA. The simplicity makes it look amateurish, but make no mistake, it works well. The only operational issue is that the server seems to go down in the early morning hours (maintenance?), which is annoying when you are still overseas. Overall: Operationally better than the domestic version despite the simplicity of design.
I cannot understand why BCBS makes this so difficult for users overseas. This is so much easier through the web portal, however that is broken so I’m stuck trying to navigate this. For others, even if you already have access to web portal you need to sign up for this service separately. It does not work for pharmacy claims. And then it has you download a claim form, fill it out, and take a picture of it. They had just improved this online by having you fill in information into a form and no longer necessitating scanning and uploading. Why are we back to this?
The Blue Cross® and Blue Shield® Federal Employee Program (FEP) Overseas app is for members submitting medical claims for services received outside of...