Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aetna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App crashes when attempting to add details for claims. Has had several updates, none resolved this issue. I can only submit claims through a browser based website using a tablet or laptop. Apps never work right.
Super helpful when I forgot my wallet at the doctors office. I remembered I had the app downloaded and was able to to use that instead. Sometimes claims can be a little slow to load, but it is nice to not have to call customer service for every little thing and to have everything all in one place. Worth it if you have this insurance
I’ve had Aetna International for about 5 years and the app is full of glitches: 1) when you go to send your ID in pdf format the app closes down; 2) now I can’t submit claims as it always has an error message. It’s 2022 time for Aetna International to update the app to work better and have Face Id!
The Aetna International Mobile app helps you stay on top of your health care whenever and wherever it works for you. With just a few taps, you'll have...