Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Society for Colposcopy and Cervical Pathology Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
US store price
$14.99
US rating
4.8 / 5
US rating count
8,671
Current version
2.4.3
2026-07-15 · Developer notes
- Updated language to clarify follow up information - Patch fix for new iOS release
Store metadata collected 2026-09-24 UTC · US storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I do not understand why the last app was not updated and we have to purchase a new one. I had no idea there was a new app. I assumed my last app was auto updating with the most recent guidelines. I ended up recommending a colpo for a patient that didn’t need one because I was using an outdated app and recommendations changed. Thankfully she did not end up having an unnecessary procedure but this is a huge issue. At the very least, a notification when opening the last app stating an updated version is available would have been nice so we not using outdated information. This is not good patient care.
This app is a very user friendly medical app that includes all of the updates management guidelines so I can better manage my patients. It includes prior risk thresholds that predict current and future risk. Like the last app this one takes some wine to get used to, but once you do, it makes shared decision making very efficient.
Not as bad as the other review suggests but can be confusing if you’re not starting from square 1. The app was redesigned to reflect the updated guidelines for screening and management. The major thing this app is missing that was present in the old version was the “next steps” section where you could continue to enter results and it would take you down the appropriate pathway. If this feature is implemented then this app would be great!
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