Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aon Care · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Although claims submission through app is a good idea, the implementation has a major mistake. When filling in a Provider name that is not on the list, the app throws an error “Please select Provider from the list”. However, selecting a Provider that is not included in the list is allowed when submitting the Claim on the website, so clearly, this should be possible via app as well. This is easily fixable and I would have hoped that AON would have already corrected this at this point.
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