Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brendan Toller · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The world’s greatest radio station is available 24 7 365 on this fantastic app. Stream anywhere, with the song title and artist on the display. There is other cool stuff on the app also, but it’s all about the music. WPKN forever.
New app plays the stream while letting you see other station info and song history
STREAM WPKN NOW! Cited as “the greatest radio station in the world,” in 2021 by David Owen of The New Yorker, WPKN independent community radio station...