Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thirteen/WNET · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thirteen’s productions are totally engrossing programs. The series are so enjoyable, I find myself thinking about the plots and characters the next day. Sunday is my favorite night which it used not to be as the next day is work. Monday nights too can be exciting watching taped Masterpieces I didn’t get to see on Sunday. Passport offers me entertainment at all times at my pace. It also affords “catch up” with missed episodes. Winnie Morello
I'm glad that PBS is making it easier to stream their excellent content. I'm proud to support them as a Passport member. The app does sometimes freeze on the ads or fail to open the selected video. The video player is just the built-in Apple player so it doesn't have features like remembering your position, or the "rewind 10 seconds" button. Most annoying for me, though, is that it doesn't list the episodes in order, or keep track of what you've watched already. So if you're returning to a multi-episode show, you have to remember what you've seen and hunt around for the right episode.
The basic application provides limited functions without difficulty. The problems abound for those who attempt to use the "Passport" functions following membership. Thirteen's tech support is limited to compound the issue. One would think that Thirteen would have their act together to provide flawless access as a member who attempts to use the Passport function to access premium program. Unfortunately that is not the case. Thirteen has created a paywall that is difficult for even members to navigate. The lack of adequate Techsupport makes the process just a frustrating experience. Bottom line join another station instead in the PBS network and hope for a better experience.
Your favorite THIRTEEN and PBS programs like Masterpiece, Nature and Frontline - streamed right to your iPhone and iPad! THIRTEEN Explore includes: *...