Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New England Public Media Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is easy to use and specific programs are easy to find. I’d normally give it 5 stars. HOWEVER, when I listen for long periods of time, the programming is frequently and randomly interrupted to tell me who the sponsor of the streaming is and to provide details about that business or organization. Again, these announcements would be fine EXCEPT for the fact that they interrupt an ongoing program, the next several seconds of which you miss the program. Countless times these announcements interrupt the program at a critical point, causing me to miss information critical to the story. Even commercial radio broadcasts wait until a break in the program to insert a commercial. These interruptions in the programming on the NEPM app are essentially commercials.
I don’t think the app needs to be complicated- a PLAY button is all I really need, and it has that. My complaint is that it sometimes randomly (roughly every hour or so?), restarts the stream in the middle of a story or program, going back to the enforced ads that they place at the start of a stream. It often happens at a critical point in wait wait don’t tell me, and when you get the stream back, it’s at a later point, and you’ve missed the joke. It might help if they dropped the enforced ads at the state, since you get all the same ads on the stream, dropping them would not be a big deal IMHO.
Fine when I’m sitting still in my kitchen, but very frustrating if I’m moving about the yard etc
The NEPM App lets you listen to 88.5 NEPM and Classical NEPM, watch NEPM TV and PBS Kids, and get caught up on local news from the NEPM Newsroom. Th...