Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a lot to recommend it. It gives severe weather warnings ahead of the Apple weather app by a lot. But it also gives false information enough to be annoying—for example I just got a notification of “heavy rain near your location” and it’s sunny. I also frequently get alerts for places I no longer am, such as when I return from vacation. And because it doesn’t seem to know where I am, I need to check severe weather alerts against reality if they seem wrong.
I was using another local station's weather app for the longest time, but I dumped them when they started advertising products on it that align with discord and hate. Channel 15's app is better--the video segments are a plus, and it just seems friendlier. I'll stick with it as long as it doesn't become another cheap avenue for sowing discontent.
Like this app a lot, but here is the downside… Very spammy app, sends a dozen low value weather notifications a day. We’ve got a wind storm incoming, and the app has been warning me with low value notifications for 3 days. These are very clearly intended to drive views of their adverts. Blocking these notifications specifically (while still allowing in meaningful NOAA warnings) is also not obvious. Other than that, I really like this app and would recommend based on the last year of usage. Wish the developers would consider displaying the daily and hourly temps on a plot instead of spreadsheet style.
The WMTV15 First Alert Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resol...