Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Weigel Broadcasting Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time when you get a station alert, the app crashes when the video plays. The video doesn’t play for a second. Other than that, the app functions as usual.
I ride a motorcycle. I rely on the weather apps to keep me out of the rain. I’m done using the app now because of how many times it has got me soaked or stuck somewhere. It will be raining hard where I am and there’s no rain on the radar map. If you’re looking for an app that tells you where it rained after it already happened then this is your app. Predicting further weather is one thing, but it can’t even accurately report current conditions. Use another weather app this one stinks.
Gone is the everything-at-a-glance weather information. Now you have to scroll/hunt to find it, as the station is more excited to cross-promote with its news end. We get dumb useless video of smiley anchors, ads, ads, and more ads upon opening the app - no map, no weather info AT ALL until you scroll. Then you have to tap to enlarge and see more of what you used to see right away, which is what you need to see right away. Background gets in the way of everything as it bleeds through the information. There’s just way too much nonsense messing up what used to be the best, fastest, most functional weather app ever. Now it’s messy and confusing. Please allow us to revert back to the previous better version, or fix this useless one!
The CBS 58 Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution available...