Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new version of the WKRG weather app is horrendous. It is so awful in fact, that I might dare say it is a crime against humanity. I have never found myself leaving reviews on apps, but the chasm between what this app is in terms of quality now, versus what it was for the years that I used it prior, is vast. The new version is clunky. The new version crashes. The new radar is clunky. There’s too much going on. The simplicity of swiping through my few options was sufficient for me and I reckon for many others based on these reviews. The new map is way too bright. Defeats the purpose of the Doppler pickups contrasting the map. I suggest asking Alan Sealls what he thinks you should do.
The old app, while looking outdated worked very well, I especially liked the heavy rain and lightning strike notifications. This recent update brings a much needed new look on the app, but I feel like the radar is less useful with not showing the cones for tornados, etc. As well as I cannot get the notifications for lightning and heavy rain to work, which I really liked previously, especially how it would read out the information, but this may be user error.
When you load the home page you immediately get a full page ad. If you happen to touch one of the numerous ads as you navigate, the ad takes over the screen and renders the app useless until you restart it and then you get another ad. The app looks very good and much improved when you are able to use it. Please roll back the ads and give us a big X to make it go away when one does appear. Thanks!
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