Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jasper Murphy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This helped me work through my social insecurity at office events and corporate gatherings. Great ice breaker / conversation starter; it’s an excellent party trick!
I was at the hospital and about to receive life saving treatment, but they had to stop. They didn’t have what day my birthday was on on my file. Thanks to this app, I was able to give them the correct information and have my life threatening teeth cysts removed.
Thanks
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