Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ohio State University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As an OSU student I love this app. I feel extremely fortunate to go to a school that is able to give technology that actually helps and advances my attendance. The only thing I had trouble understanding was the bus, but after talking with some other students I was able to figure it out!
The OSU app is so helpful, especially since I'm a new student. It has campus maps, dining and parking locations, mental health and wellness resources, etc. It's a great resource for people who may or may not know who to ask for certain things around campus. It also has campus events which is great if you want to get more involved but don't know how. 10/10 I think this app has everything you need to thrive here
I use this app every day for classes but I would appreciate a way to add events to the calendar. I am constantly checking three different calendars for my events but having them all in one place would help instead of failing to merge them with the calendar app.
Put campus in your pocket with the Ohio State app! Features: • Real-time bus tracking • Class schedules and grades • Complete campus building directo...