Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WebTPA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Im trying to find a new pcp. For whatever reason I can’t seem to search for one on the regular website so I downloaded the app thinking maybe I can search that way. I can’t even see my plan info. I can’t look up my dedutctible balance. Clicking the links sends you to a website error page. It’s more useless than the crappy website.
The screenshots appear misleading, as when I login there is 0 information about my account. The only information is their “about us” which is generic, and “contact us” which directs to the contact information on the physical card (not provided on the app itself). The app literally does nothing to help the user or provide any pertinent information.
I thought this would be helpful since insurance is so confusing. . . This app is a waste of time. After creating an account you can see your member number, deductible, out of pocket expenses and claims. . . All stuff that I already get in an email. . . For specifics it told me to go to the website . . .
Want to look up the status of a medical claim? Or email your health insurance ID Card? How about checking your eligibility information or sending a qu...