Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is very frustrating to use, if you accidentally open one of the many “ads” below the actual news stories it’s nearly impossible to go back to the page where the articles are without having to get out if the app and then going back into it and sometimes that doesn’t always work! Also why did you change the Weather format? What was wrong with the old one, I was used to it and I liked the way it worked. The one that replaced it is an app that I’ve already downloaded from WCAX because I like to have the option of using either one or both
The app is a good one. Especially on the Apple TV. Great choice to either stick with local VT news all day (repeated broadcasts until the next scheduled broadcast) or watch national local news from various other states. However, the ads they run between segments have been the same for almost a year. It’s exceedingly frustrating to watch any more because of that. The worst part is that, like on broadcast tv, the newer ads start running but then are overridden by the same old ones. While it shouldn’t matter what ads are running, it takes away from the viewing experience. PLEASE let the same ads that run on your broadcast channel run on you app platform! We are very close to removing the app from our Apple TV and just relying on national news apps instead. They’ve figured out how to change things up!
Have lived in Vermont for many years and enjoyed this app for many as well. Went to check the “Local News” this morning, as I often do, but it is seemingly no longer there. The only reason I have this app is because it has local, Vermont news. Take that away and it’s just like every other news app. Please bring back the “Local News” option on the left sidebar under “News”. I will say the local weather is the other main draw. (Just found out the weather has been stripped down as well!) I will revise my rating if this is restored.
WCAX Channel 3 News covers Vermont, New Hampshire, and New York news like no one else, the area's original news team doing the most original reporting...