Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As I read my enewspaper, the thing keeps locking up about every other day. So I shut my iPad off and start over. Sometimes I delete the app and start over. Never had an issue before this new app showed up. Very dissatisfied.
The prior app was great. I read this on my IPad - this new app is impossible to just enlarge a photo or an article without enlarging the whole page. And every time I get to a certain section it freezes and I have to close the app and start over. Bring back the old app!
With the Journal’s app, I can see the timeline for events as they happen because articles appear in the context of a dated edition. I can peruse articles that may be interesting to me and not to others, or I can ignore articles that the publisher thinks are big deals and just focus on what I want to see. With the Free Press app, I can’t see articles organized by date of publication, I can only see what the publisher thinks I want to see, often from days or weeks before. I don’t get to pick and choose by date, I don’t get to see the smaller articles that might be interesting to me and to few other people - all I get to see are the articles that the publisher thinks are big deals. I hate this app. And the local obit’s are hard to read thru - after you read one, you need to go back to the main Obit page then dive into the local obits - waste of time. And where are the comics?
From critically acclaimed storytelling to powerful photography to engaging videos — the Burlington Free Press app delivers the local news that matters...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Subscription | $14.99 | Monthly |
| Monthly Digital Rate | $14.99 | Monthly |
| Burlington Free Press Digital Subscription (Monthly) | $16.99 | Monthly |
| Burlington Free Press Annual Digital Subscription | $69.99 | Yearly |