Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We are “snowbirds” and certainly enjoy being able to read and learn of happenings in our hometown area while we are away. You are to be commended on keeping us up to date in a reliable and enjoyable newscast. We send our thanks to you.
The app is incredibly glitchy! I will click on a news story and suddenly the app switches back to the top of the news feed. This happens multiple times when trying to view one story until by the third or fourth time I can finally read a story. Also when scrolling down on the news feed, the app will pop back up to the top of the news feed, so I have to scroll back down again. I’m seriously considering switching to another local news app because this one is awful! Someone needs to do a better job editing/proofreading before posting stories. There’s been a number of times I have found spelling errors or misplaced words. It looks unprofessional. The app has often frozen when I’m trying to view a particular story. I’ve had to shut down the app and then open it back up. Otherwise it’s a decent app.
I hated this app when it first changed but it does give you limited North Country News. The format does not flow well and I still find myself having to work at finding local news. Way too many Ads that stay the same for months. Same video ad over and over each time you watch a video. Very annoying. Pages do not get updated enough, especially on weekends. Ex: after Kentucky Derby there was news about before the race for a week or two. Come on you can do better than that. Lately the Venus Williams story has been on there for ever! Please it's not news if it's weeks old.
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