Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s a couple bugs on here that are a bit of a pain. Scrolling down the page is no problem, but scrolling back up is a pain. The screen keeps jumping around and I have to scroll fast with a couple fingers to get back to the top of the page. The live videos I click on open, but don’t play as well. It does play videos when not live however, but not always. It will keep going to the video player as if to play the posts made, but loads rarely in more recent days. Finally, I went to report all of these bugs, and yet the “report bugs” button doesn’t bring me to the link tied with the button. Please update these because I would use this app every day if it didn’t have these issues. I’ve already tried deleting, and reinstalling the app, but am still experiencing these issues. Thank you for your time
I love this app as I rely on the push notifications more so than manually scrolling through stories. I find the notifications better and more informative and definitely more “on time” (lightening alerts and the like) than my other apps. However, several times when I’ve clicked on a notification in order to be brought to the full story it just brings me to a blank page. At that point I have to close the app and re-click to open it and find the story I wanted to read. If you could fix this I would give you a 5 star review. Also, if you could add an allergy forecast section I’d be the happiest person alive (app wise.) Thank you & be safe!
Yes there are a lot of ads, but that’s how apps are free...plus this is broadcast media! There are commercials during every news broadcast on TV, and though it’s annoying it’s really no different for a television station to include them in their app. The ads are kept to 30 seconds max, and I really don’t find it to be a deal breaker. WMUR Weather is the biggest reason why I use this app. Most accurate around for local forecasts compared to any weather app I’ve used. I like catching up on local news and weather when I’m on the go and can’t watch it at home (which is most days). Yes yes the ads are in every video, but like I said it’s really no different than commercials during a television broadcast. It’s definitely a great app in my opinion. I read the articles more than I watch the videos so it really has no impact. Will continue to use!
Take the WMUR News 9 app with you everywhere you go and be the first to know of breaking news happening in Manchester and the surrounding area. Always...