Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before I moved to Maine 5 years ago, I downloaded the WMTW app so I could get a feel for the state where I planned to relocate. At that time, I found the app cumbersome to navigate & had very little information. However, now I love this app. It’s beautifully redesigned & has so many areas of information. Keep up the good work! WMTW is my news team for all things Maine. You guys rock!!
Like everything about Channel 8- it’s our ‘go-to’ station so I wanted to use this app exclusively for news. I find that the blocks used for advertising cut off sentences describing the article however, and I’ve lost information. There is no transition to the next paragraph located under the advertisement. This is very annoying as I don’t know how important that info could have been. Not sure if it’s the format, or something I could tweak on my iPhone, but I dislike having to access PPH to get the complete version of the story. Fix it please?
I really like this app. But there seems to be an issue at times with the radar map refresh rate. Sometimes it loads very fast an other times not at all. I remember when using the radar and hitting the play button the map would go back maybe an hour or two. But it’s going back as far as 6 hours or so. This is to much. Why does it go back so far in time. An hour back is just fine. Is there a way to fix this. I use this app a lot. An waiting for the map to catch up from a six hour loop is a pain In The but and a waste of time. please fix. Thanks.
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