Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Watson's The Chemist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The design is not good when looking for selections. Confusing me and took me extra time for my options. When there were special deals to be redeemed/ added on, I was misled…… they were not free but selling more products to customers. I needed to figure out how to remove those items from my list before I made my payment. Not enjoyed the use of app. Please improve it.
All you need for Health & Beauty Watsons Hong Kong App offers over 10,000 products (including health, beauty and personal care) as well as exclusive...