Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Inter IKEA Systems B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Made an order today and pay by PayMe, it cannot redirect to PayMe App until I click the icon on IKEA App. After the payment was done at PayMe App, the IKEA App keep on loading for over 5 minutes until I manually close the app. After reopen the app, it shown that no order is under process, no email confirmation is received, but the money is already deducted from my Payment account. I need to contact the customer service at the end, but unfortunately it was Sunday and I have to follow-up in office hour on the next day.
upgraded the app today and loading obviously faster, the new layout look more contemporary and easy to follow to browse product now
It’s so horrible that you keep sending email notifications almost every two days to remind me of items left in the cart. There’s no way to disable this notification function since the relevant page in the app doesn’t even load! You know some people just leave items in the cart intentionally to wait for out of stock items to come back. What an annoying shopping experience. Deleted the app after five email notifications were sent to me over the past two weeks.
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