Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is good in that it is simple to use and covers the local news and events of the day. however I do not like the new change where it makes you view an ad for 5 seconds or more when launched before you can use the app. please remove this and go back to just having side ads mixed in on the app pages.
The app covers the basics and lets me catch up on some news and weather, pulling data from their website. Many “ articles “ are just a couple lines, but fair enough. No bugs yet in this version of the app. ........ I down rate it because everything you look at is saddled with 3rd party social up-worthy clickbait “recommended” junk looking identical to news articles; like: some-town-name you won’t believe this startup is disrupting a 200 billion dollar industry. .... WABI, cut it out. How can you stoop so low? Totally unprofessional ... whomever implemented that should be fired. You are a news company, not some random blog. Why this 3rd party BS on every page? Several times longer than the “article” wasting everybody’s precious mobile data. Keep it professional, stick to facts and present just the news.
Facebook and Twitter account integration for things like saving stories and settings would be great!
Eastern and Central Maine, the WABI News app is your source for all the latest local weather, local news and sports you need—all while you’re on the g...