Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tegna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would have given 5 stars but since they took away the local ads from the from the app the site uses useless advertisement or public service announcements from my area. You see the same ones over and over. I know it’s not News Centers fault. Not sure why we can’t get back to earlier times when we got Portland’s commercials. We have nothing up here and it was nice to see the ads from your area. I also would like to see Maine Life and Places and Spaces on an app to stream. We have taken trips to southern Maine because of these two shows. It was a great way to showcase our state. “Change is not always a good thing.”
The Newscenter Maine app and the news center main notifications that I receive and access on my phone, keep me up-to-date throughout my day. Without logging into any social media while at work, I can glance at an update and decide to pursue it further if I can or note that it’s something I will will pursue later when time allows. I appreciate the flexibility and the ability to stay informed and connected.
I stream channel 6 on my iPhone in the morning to get my news and weather - it is my only news source. I am pleased to see that it defaults to live stream over live video now, and the mandatory introductory ad is shorter than it used to be. The feature / glitch where the live stream shuts off after approximately 14 to 15 minutes of playing, without warning seems to have been resolved for the most part. Up until mid November 2020, someone would allow access to continue for the first 10 minutes into the Today show, allowing me to get some national news. However, as of a week ago they are turning it off at 6:59 on the dot now.
Stay-up-to-date with the latest news and weather in Maine on the all-new free NEWS CENTER Maine app. Our app features the latest breaking news that...