Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Western Alliance Bancorporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used website for Hy savings, no problem, downloaded app, wouldn’t let me sign in, wasted some time trying, then emailed them, they answer”hy savings account is a standalone product and isn’t supported in the app”. Must have missed that part of the fine print, should be a giant disclaimer telling you the app is useless for these accounts. Zero stars for the app and the banks decision to not make all their products accessible in app.
You can use the app for savings accounts, but the link is buried! You have to click "Forgot Password or User ID," and inside there is a link that says "Have a High-Yield Savings Premier account? Click here." The app works fine after logging in from there. No idea why they put it on the password reset page. Knocking off a star for burying the savings login link in such a weird spot (that *many* people aren’t finding, based on the reviews). It really does need to be moved to the front page.
I’m stuck using this app to do mobile banking because the bank affiliate has just one branch and closed their single ATM. logging on is often difficult and sometimes requires multiple calls to customer service. Unfortunately, “customer service” connects to people reading from a troubleshooting script rather than individuals qualified to solve problems. The only reason that I gave the app two stars instead of one is that when it works,it’s a breeze to use.
Start banking wherever you are with WA Personal Mobile for mobile banking! Available to all Western Alliance Bank Personal Online Banking customers. W...