Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vitacost.com, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had a Vitacost account where I used to live and had problems with delivery especially with FedEx. I moved and changed emails so opened a new account and have not had problems with any deliveries until lately. Five in a row with FedEx including a couple with Vitacost. These are my issues: the Vitacost website/app shows that I have no orders or history even after dealing with problems with the current order. This has been both locations I've lived over years. Their search function is awful if you put in just part of the name or word is not how they have it it will show nothing. They said they put in a ticket 3 times total and nothing's been fixed. The only reason why I have an order number is because I took a snapshot. The first order got to the city closest to me before delivery and was damaged by FedEx and sent back. I called to initiate a re-order and they sent out a replacement that was supposed to come yesterday but didn't. Supposed to come today and the truck stopped at my house with two guys one in uniform one not one got out and they never brought a package to my house and drive off. It is still showing out for delivery. They used to always come by 10-11AM and it's now 4 PM and I have no faith that it will be delivered. Vitacost told me that they only do one replacement and then you have to start a new order and start shipping all over again!!! NO offer of expedited shipping if it's damaged again or does not reach me so it's going to be a couple of weeks if they don't return before I get my products. Definitely a reason to hesitate re-ordering from them again!
Natures Path Macaroon granola is the only granola that does not have hydrazine laced soy oil in it. The soy oil gives me gas. I don’t know , but 90 percent of soy oils is GMO in the USA, and more important not expeller pressed. If you don’t know what expeller pressed means , here is why you only want expeller pressed oils. The US FDA allows Hydrazine to be used when pressing vegetable oils in cheap oils. Hydrazine is not allowed in pressing oils in Europe. Hydrazine is highly carcinogenic. The USA oil pressing that is not expeller pressed leaves Hydrazine in the product at unsafe levels way over the .15 ppm Europe says is their limits. The FDA does not even require the USA oil pressing industry to measure whats left in the product. There are oils in the USA expeller pressed, these are the only pressed oils you should look for in your foods. Want cancer eat carcinogens, don’t want cancer follow better science then our FDA bought off depart in our government. Crooks, liars at the FDA. This worse than the high fructose or high trans fat oils in some of our foods.
Quite honestly I hate this app. And every time I use it I find new reasons to hate it. It MEVERCompletes the order, it just tells me “… Generic error that we could not determine” End it does that regardless of any other variables that I can find. Furthermore, It won’t correlate what you have in the app, with what you have in your same account online, so you can’t go back-and-forth between the computer and your app. And you cannot “empty the cart.“ And, the way the online portion is, it’s *so* different in the computer than it is on line on the iphone, that that makes a *third* variable!! No two of the three match. In one form, a product is available; in another form it is out of stock; when One form does NOT say that it’s out of stock, and then you try to order it, it doesn’t add to your order, or, it won’t add to your “my list“, and it won’t tell you that it’s out of stock, so if you *do* get into the cart on your App, and then place the order, the order simply won’t go through and it won’t tell you why. They keep telling me to “uninstall and reinstall”, but the same crap happens no matter what. **And they don’t even respond when I tell them that.** So, I really hate this app. If I could only order via my computer I would do that because that one at least seems to be consistent with whatever is real in their actual product line. Grrrr
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