Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USTA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Joined my first league for the spring season. I decided to play 2 leagues. “ women’s weekday” & the other “weeknight, weeknight”. The app is very user friendly to coordinate matches with your opponents. Entering the score was very easy after each match played. My favorite part about this app is the customer service. They immediately respond to you if you have any questions. Also, if your opponent is not being responsive while coordinating a match date, custom service helps you by reaching out to them. I played a total of 15 matches in less than 2 months! Without this app I wouldn’t have improved my singles match practices. Excited to continue my journey using this platform.
The people I have dealt with at Flex League are very responsive. They are constantly working to make things work better for the league. I’ve played Flex League 3 times so far and it has been great.
The management of the leagues is poor. People join the leagues and nobody implements rules. I am saddened by the direction the USTA is heading in. I do not recommend doing USTA leagues. Turn away and join another organization that values your time and involvement. The leadership team also doesn’t want to uphold the integrity of the game. It’s quite sad how all that is cared about is money earned by joining the leagues but nobody truly manages them and upholds integrity on players who play the game. This should change because it doesn’t, people will not be involved with this part of the USTA. It’s already getting a bad reputation.
With USTA Flex, you can play tennis at your level on a court near you, whenever it suits you. Get on the court and enjoy friendly, competitive singles...