Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USTA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a lot that I can use as a tennis coach. But I keep getting locked out of certain items because it says I don’t have access to them when I should. I am safe place certified and a registered coach, but it does not allow me to access coaching plans.
I have an account but it’s not letting me log in, just sending me to the website to create an account before telling me the account already exists and leaving me in an endless loop. Literally impossible to use the app if you already have an account. And the customer support just sends you to the USTA website without actually helping. This is the only way to help my students advance quickly past the green ball regulation but because this app is so absolutely useless I cannot even log in.
I was doing the quick assessment for an EDC (Early Development Camp) and filled out all the ratings when I got a phone call. When I went back to the app, it lost all of the data and I had to type it in all over again. The app should be able to keep data when switching between apps as long as you don’t quit it. If you need help with programming, I can refer you to a couple of companies that do outsourcing and have experience making solid apps. Just let me know. The app has some good information, but is not a solid app. It could use a good human factors person.
USTA Coaching: Tennis Teaching Resources provides this powerful app to directly connect tennis providers with content from the USTA’s leading experts...