Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USTA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In the latest news - or anywhere one is trying to read text, many sentences are overlapping, Making the article unreadable. (I am on an ipad pro). So if I find an article I may be interested in, I’d have to find it in a browser (generally not worth my time). And this has happened the last several years in a row. Other people have commented on this, too. Please fix it! Osaka “When I’m on the court, my mind is boiling, constantly boiling. Sometimes it’s frustration, sometimes with good emotions. It’s like tea: It just comes out, comes out even if I don't want it to. It just boils.” — Daniil Medvedev “Ashe is a very American court, and they’re always rooting for the American, and especially me. They really got behind me.” — Coco Gauff “It was a fight against myself.” — Carlos Alcaraz “In my own head I’ll probably always be under the radar just because I don’t give social media and that kind of stuff too much attention. I have a really grounded group of people around me that keeps me grounded. So in my head, I’ll always just be kind of ‘Regular Emma’, ‘Under-the-Radar Emma.’ ” — Emma Navarro "Because it's the US Open, I gave it a shot and I tried my best. I mean, I didn't have any physical issues. I just felt out of gas, you know, and you could see that with the way I played. Just from the very beginning, from the first match, I just didn't find myself at all on this court." — Novak Djokovic
9/1/22 Have you ever tried to find all of the player from one country? Obviously not because it is extremely tedious. Missing a couple of key features n my opinion. There is no way to select all the players from one country as favorites. In other words there is no filter on the players screen to filler by country. Also there is no way to just to just view your favorites. Instead you need to scroll through all the matches. What is the point of having favorites if you can filter by them? Such an easy feature (it was present on the Wimbledon app) to implement and yet no go. For 2020 RADIO does not work! Icon Never changes from play to stop to play. No sound. Really poor showing. If this is powered by American Express they should get their money back. Sure it’s free but this is constructive criticism. Still no way to see all players from a single country. Please add a way to search by country. Other Grand Slam apps have this functionality
Daytime commentators for espn are subpar and difficult to hear while streaming. I’m enjoying the app; especially your on the clock segment. Wish you had a notes section on the app or someway to list personal favorites to watch then get notifications when those players were about to begin their matches. Also... I would like the app to be able to create a personalized schedule of play according to personal favorites, which would include dates, start times, and court locations ( for easier streaming purposes). I see your app improving each year. I’m enjoying it very much.
Get ready for the 2026 US Open Tennis Championships with the official app, brought to you by the United States Tennis Association and developed by IBM...