Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bytemark, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Visiting seattle and wanted to hop on the bus and go downtown. Downloaded this app, used my Apple ID. Then opening the app i had to go thru a series of screens determining what ticket i want to buy for what transit system (meanwhile the bus is coming and im rushing to make the selection) I figured with my Apple ID it would have all of my payment information and billing saved. It did not. So I tried to copy my payment information from my password manager, however, it does not allow copy and pasting, so I have to manually enter every digit of my payment and contact information, which is already accessible via Apple ID. Once I finally added that to the app, it was still sending me to the local store to buy a ticket with cash. Back to settings, changed payment method to credit card, went back through ticket selection to purchase flow, clicked buy now. Had to re-enter my CVC??? (Back to password manager app), manually enter in, then finally have a ticket. Missed the bus. As a UX and product design expert I’d like to offer a bit of help for your devs to make the world a better place. Here’s the expected user flow: 1. Download app. 2. Log in with ID (apple google whatever). 3. Scan barcode at bus stop > it loads ticket in app. 4. Pay using digital wallet (apple google pay). Done. OR - an even simpler product experience: 1. Pay using digital wallet at front of bus. Done.
Worked pretty good until the day I was at a stop and needed to go downtown. Stupid streetcar doesn’t show up when it should so I have to take the bus instead or wait 10 more minutes. Well already bought the streetcar ticket (you have to be ready to board) so now I buy the bus ticket as well. Happened to me twice. Finally ordered the orca card as we are staying a couple of months. Now it doesn’t matter who shows up bus or streetcar. Also I barely made it on a Sound transit bus at the Federal Way station. Tried to use this app with a transfer ticket as I just got off another bus. Luckily the driver was nice to us and explained it’s two different systems and let us on anyway. It can be confusing to a newcomer so once again the orca card will be fine to use on Sound Transit. This app works for a visit to Seattle. Just be aware of what you are boarding- Sound or Metro. You will need something else if it’s Sound, this app won’t work.
I used this app on my first time out using public transportation. It activated as expected without any issues. However, there could be better improvements done about the interface and navigation/activation speed. Both the metro bus driver and fare enforcer on the Link train did not hassle me with issues or questioning squints, they gave it a quick glance and acknowledged it with a nod (beginners luck?). All in all, a very useful tool that seems to successfully improve through each update since release. Very great and highly recommend!
The Transit Go Ticket App allows riders to buy bus, rail and water taxi tickets using their mobile device. No more worries about carrying cash for tra...