Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sound Transit · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recently lost my orca card. It’s taken 8 days for the card to even be shipped—in which time I’ve had to explain to every bus driver that I have a pass and show my digital card. One bus driver didn’t even seem to know what a regional pass is and told me to tap my phone but I couldn’t…Not having a tap to pay with Apple wallet seems like a huge missed opportunity—especially with how long it takes a card to be sent by mail, the frequency that people lose their cards, and the ease of having a tap pay by phone instead of having to carry a physical card. Account management is good but the execution of payments is not there.
First off, thank you SO much for this app. The fact that I don’t have to go to physical place to refill the card is a dream, and I love it dearly. However, I’m in a pickle where it wanted me to update my billing address for paying with a personal card on Apple Pay, and I did that, made sure it matched in my Apple Pay settings and the Orca app, and it still won’t work or update-keeps saying “update billing address” where I would normally use my fingerprint to process the payment. Thank you to anyone who sees this, I don’t know nothing about tech but am so grateful for all you all do 💞💞💞 Permission to email or fix or whatever ya gotta do, did everything I could/what it prompted me to do.
I appreciate that I can instant load my orca card on the app, but I have had trouble doing many other functions. The app logs me out of my account after every use, and does not integrate successfully with any password saving systems, which is a huge barrier to me using it. I realistically never want it to log me out of my account on my phone. Additionally, the auto-reload feature is full of bugs. I’ve tried to work around them by pre-adding payment options, etc, but it won’t let me set up an auto load without a backup payment, and it won’t let me select any backup payment options when I try to do so. Overall, the app is lacking the intuitive and trustworthy user experience required for the functions it provides.
ORCA is the Puget Sound’s all-in-one transit card. Use it to ride the bus, train and ferry in the Seattle-Tacoma metropolitan area. To get started, do...